15 Fitness Business Ideas – Small Business Trends

The health and fitness industry is booming. So there are plenty of opportunities for fitness professionals to start their own successful enterprises. If you’re looking for fitness startup ideas to launch in 2022, here are some to consider.



The Fitness Industry in 2022

The fitness industry has evolved significantly in the last couple of years. There’s a major emphasis on at-home and virtual workouts. So there’s lots of room for growth when it comes to selling home gym equipment, subscriptions, and even wearable technology.

What Business Can you Start With Fitness?

There are so many fitness companies serving various niches within this industry, so the options are nearly endless. If you’re looking for a great fitness business idea, some top options include personal training, selling fitness equipment, and offering workout classes in person or online.

However, there are also many people who are excited to get back to the gym or do in-person workouts. This market segment is expected to grow by 3.7 percent in 2022. So there’s plenty of room for starting a successful fitness business no matter what market you’re interested in exploring.

Top Ideas for Fitness Businesses

If you’re ready to start your own business in the health and wellness field, here are some top fitness business ideas to consider.

1. Personal Training Business

A personal trainer helps clients one-on-one to help them reach their personal fitness goals. You can start a personal training business in-person or online, either charging one-time fees for sessions or ongoing subscriptions. Some trainers offer various workout options, while others focus on a specific area like strength training.

2. Health Club Business

A health club allows members to use their gym equipment and facilities in exchange for a monthly fee. This requires a dedicated space and specialized equipment. But you can earn a steady monthly income with enough members.

Read more: How to Start Your Own Gym

3. Fitness Studio

Fitness studios may also offer some equipment and instructions, but they’re usually known for providing group classes. This option also requires a dedicated space, but it’s usually smaller and includes less heavy equipment than full gyms.

4. Yoga Studio

Yoga studios offer classes specifically for this niche audience. You may focus most on actual movement and/or the meditative and spiritual elements. This same concept can also be applied to other specific niches like pilates, barre, or cycling.

5. Online Fitness Blogger

Bloggers can offer tips and online workouts that others can do on their own time. This can be done remotely, so you don’t need your own facility or lots of upfront costs. You just need your own website. And signing up for social media accounts and other online platforms may help you with marketing.

6. Fitness Instructors

Fitness instructors can essentially freelance by offering classes at various facilities or providing online training on a contract basis. This option may be perfect for beginners, since you don’t need a dedicated space and can learn about the industry while working with established businesses. But many experienced fitness professionals use this as the main source of income for their long-term business.

Read more: Small Business Ideas for Beginners

7. Health Coaching

Health coaches work individually with clients, focusing on fitness as well as other areas like healthy eating. You can interact with people virtually or in person and charge a one-time or ongoing subscription fee, depending on your needs and goals. Many coaches even provide multiple levels of services.

More Business Ideas in the Fitness Industry

In addition to these popular options, there are some lesser-known ways to start your own fitness business. The list below may include the perfect business idea for you.

8. Physical Therapy

Physical therapists require official training or degrees. You can start a profitable business helping athletes recover and stay healthy and active. Services often include evaluating injuries, creating stretching and exercise programs, and performing manual adjustments.

9. Acupuncture Clinic

Acupuncture therapy is an emerging field that involves inserting tiny needles into specific points to move energy around or accomplish other health goals. This is a form of alternative medicine that is gaining lots of traction in the fitness and wellness community.

10. Dance Studio

Dance can be a fun way to get more movement. Studios can offer classes for people of all ages or focus on a specific niche, from ballroom dancing to gymnastics.

Read more: Spotlight: Gym Kidz, Inc. Offers Gymnastics Classes for All Kids

11. Fitness Influencer

Fitness influencers may post workouts and tips on social media, working with relevant brands to provide sponsored content. Some influencers also create content on platforms like YouTube, which offers the opportunity to earn ad-sharing income.

12. Wearable Device Sales

Wearable devices that track calories, steps, and other health metrics are gaining popularity. This option has a higher startup cost than some other ideas since you need to develop tangible products. However, you can also sell these devices at a higher price point.

Read more: New Fitness App Suggests a Niche Your Small Business Could Help Fill

13. Pop-Up Training Events

Pop-up training events may include outdoor boot camps at a local park or special training sessions at local gyms. Charge a small admission for each event instead of getting your own dedicated space.

Read more: This Food Truck Sets Up Shop in Gym Parking Lots

14. Fitness Equipment Store

A fitness equipment store may stock various supplies and exercise equipment that people can use for their workouts. You may provide a full array of products or focus on a specific market like apparel or weightlifting gear. This type of company requires its own space and relationships with vendors.

15. Workplace Wellness Instructor

Workplace wellness instructors partner with companies to offer workout classes and instruction. You may interact via live streaming or visit teams in person. Many of these entrepreneurs also dive into other areas of well-being like offering meal kits or meditation demonstrations.

Is The Fitness Business Profitable?

There are many different business model options within the wellness industry, so profitability depends on the type of business you start. However, there is a lot of room for profit in this space, since many companies can be started at a low cost, and consumers are generally willing to pay for fitness and wellness products and services.

Image: Envato Elements


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