How Web Scraping Brings Freedom to Research

Opinions expressed by Entrepreneur contributors are their own. There are several stages to any academic research project, most of which differ depending on the hypothesis and methodology. Few disciplines, however, can completely avoid the data collection step. Even in qualitative researchsome data has to be collected. Unfortunately, the one unavoidable step is also the most … Read more

Data Analytics Are Invaluable to Your Business. Here’s Why.

Opinions expressed by Entrepreneur contributors are their own. As competition has grown ever so fierce among sectors in our economybusinesses have begun to seek ways by which to gain an advantage over other market participants. In doing so, many C-level executives have turned to data collection and management. Once an ancillary function driving companies forward, … Read more

How to Use Data-Driven Marketing In Your Content Strategy

Opinions expressed by Entrepreneur contributors are their own. Content marketing is bound to keep expanding as businesses continue to make the most of it to grow their brand. Even more promising is how data has become valuable in content marketing as technology keeps experiencing advancement. But, what is data-driven content marketing? Data-driven content marketing is … Read more

Analyzing Customer Behavior Can Shape Your Future Marketing Campaigns

Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to customer behavior analysis are customer satisfaction And, in turn, revenue. The more customers are with your company’s products, the more likely they will purchase those items and become satisfied repeat customers. That’s what we call a direct impact. SFIO CRACHO | Shutterstock Customer … Read more

The Demise of Third-Party Cookies: Retaining the Sweet Spot

Opinions expressed by Entrepreneur contributors are their own. Before any end, a period of questioning is natural. So, why do third-party cookies need to go? The answer could be a sordid saga of untamed and unfettered access to data for unlimited marketing strategies, and let’s say not everyone approves of this freedom. For years now, … Read more

Why Businesses Should Take a Cultured Approach to Data

Opinions expressed by Entrepreneur contributors are their own. Data brought a slowly moving revolution to the business world. While it has completely changed, and may still change, the way we approach processes, many companies still struggle with it. There’s an implicit understanding that being data-driven is beneficial, yet no one can quite pinpoint how to … Read more

The Shocking Ways Data Bias Makes Women ‘Irrelevant,’ and What We Can Do to Stop It

Opinions expressed by Entrepreneur contributors are their own. Women are still considered second, and you might not even realize all the ways this is done. Some are obvious: Women earn less than men and there are fewer of them in leadership positions within organizations and on boards. Women’s career trajectories were also significantly sidetracked (or … Read more

5 Reasons Why Data-Driven Companies Should Start Using Synthetic Data

Opinions expressed by Entrepreneur contributors are their own. AI use in business is growing at an exponential rate. Industries as varied as cybersecurity And retail are now leveraging its power to predict patterns and inform business processes. However, even as its application grows, companies are grappling with a critical challenge: a lack of training data. … Read more