The Future of Targeted Marketing

Opinions expressed by Entrepreneur contributors are their own. Targeted marketing is nothing new. Many businesses use acquired data to target advertising and awareness toward a specific audience group. By gathering demographic and behavioral data, they define the subset of the audience most likely to be interested in a product or service and only send out … Read more

The Secret to Driving Revenue Even When The Markets Are Down

Opinions expressed by Entrepreneur contributors are their own. As conversations around a looming recession increasestartups and scale-ups have seen more and more calls and letters from investors to tighten the ship and focus on profitability. Inflation, rising interest rates and the stock market’s decline have caused all investors to run scared of companies that have … Read more

6 Questions to Prepare Technology Leaders For Their Next Board Meeting

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that planning and running effective board meetings takes a lot of time and research. But how much do meetings these accomplish? Not as much as they could, according to research by Korn Ferry. Therefore, it is crucial to ensure that board members are well … Read more

This 17-Year-Old Founder Is Helping Farmers Using AI

Nathan Elias, now the 17-year-old founder of the cutting-edge app InvasiveAI, was in fifth grade when he first recognized an algorithm’s potential to solve real-world problems. His own problem at the time? Math homework. Courtesy of InvasiveAI Determined to avoid used 50 tediously long multiplication problems, Elias Python to create a program that could do … Read more

9 Ways Memes Can Change Your Business

Opinions expressed by Entrepreneur contributors are their own. The so-called “creator economy” spans a hugely diverse field with products including dance videos on TikTok, crocheted doilies on Etsy and eye-popping memes on iFunny. It is becoming a formidable force. In 2021 alone, the creator economy raised a record $1.3 billion in funding, underscoring the investment … Read more

Is It Time to Abandon Crypto?

Opinions expressed by Entrepreneur contributors are their own. Ever since the dawn of the cryptocurrency movement, its advocates have touted crypto’s revolutionary promise for businesses and individuals alike. It would, they said, liberate capital from the clutches of government and institutions. It would bring financial services to the unbanked. It would eliminate national borders as … Read more

5 Types of Content That Will Draw People to the Metaverse

Opinions expressed by Entrepreneur contributors are their own. The metaverse continues to take center stage in the ever-evolving digital space. You can expect the metaverse market to hit a valuation of $800 billion by 2024. Tech analysts believe that the future of the metaverse will involve a wide range of content to attain and retain … Read more

How to Choose the Best Cloud Computing Software for Your Small Business

Opinions expressed by Entrepreneur contributors are their own. SaaSIaaS and PaaS are popular cloud computing software we use to create, build and store information over the cloud. This software helps us build, host and manage all business activities on the internet. There is hardly a single day we don’t interact with at least one of … Read more

How Embracing Open Systems Can Elevate Your Business

Opinions expressed by Entrepreneur contributors are their own. As technology purchasers and users, so much of how we use business applications relies on the flow of data from open systems. Whether it’s syncing payroll, identifying new business opportunities or pushing out platform alerts, open systems are key to successful business operations. Business leaders You need … Read more

Why the Evolution of Technology Hasn’t Truly Improved Digital Learning

Opinions expressed by Entrepreneur contributors are their own. The use of computers for instruction isn’t new. Some of the earliest explorations in digital education for instruction were focused on making student experiences superior to the classroom as early as the late 1960s. Professor Patrick Suppes of Stanford University explored in detail the challenges of teaching … Read more