What Do The Dairy Queen Blizzard And Herschel Walker Have In Common?

Depending on what part of the country you live in—and depending on whether, like me, you still print things out at the office—you may be familiar with “Blinding White Blizzard 78” copy paper. It is sold by the Boston-based office supply company, WB Mason. One thing led to another, one product led to another, and … Read more

Do The World’s Trademark Lawyers Find Ford’s ‘F-150’ Mark To Be Electric?

The world of big trade events is back in full swing, and to those of us who work in trademark law, that means the International Trademark Association (INTA) annual meeting is back after an absence since 2019. While the attendee numbers will be down – substantially – we are still looking at many thousands of … Read more

Now You Too Can Own A Trump Trademark

A federal appeals court has said that an individual named Steve Elster has the right to register “Trump Too Small” for T-shirts. The US Patent and Trademark Office had refused to register to Mr. Elster’s mark based on two different parts of the trademark law. One prevented so-called false association with another party, and the … Read more

All You Need to Know About Using Trademarks for Your Business

Opinions expressed by Entrepreneur contributors are their own. Imagine that after countless hours spent in research and development, you announce your new company to the world. You’ve branded your entire company around a name that you’ve been talking up and that you painstakingly chose. You have a beautifully-designed, expensive logo that’s printed and featured on … Read more